The Coffee Cup Express

Human Nature and Beauty

If you Google search for beauty, you will find wikipedia in the number one spot. According to wikipedia, “Beauty is a characteristic of a person, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction.”

There are many industries, products and brands that have built themselves up on celebrating beauty or apparently enhancing our beauty.

 

Take for example the famous Dove ‘Campaign for Natural Beauty’ (see youtube insert above) where they celebrate beauty as a form of diversity and uniqueness and associate their brand with the simple and natural rather than the traditional slim and perfect model beauty that we are used to in popular media. The clip above is a popular youtube advertising phenomenon where Dove used social networking to provide this clip of a model without any makeup and what she finally becomes when a team of makeup artists, hairdressers and graphic artists are part of the process. The ad is impressive and the campaign worth following.

In the States there are many beauty pageants and now we even find them on the web e.g. http://www.insearchoftheworldsmostbeautifulwoman.com/main.php which is a growing market due to the low barriers to market, the reach of the readership and the driving need for the contenders to be considered the most beautiful.

There is also a booming cosmetic surgery market to change the shape of any part of your body. Most people know someone or at least of someone who has had a breast enlargement, a nose job or their teeth straightened.

We are lasted by images of stunningly beautiful men and women every day. What is it about them that we deem good looking?

Who is attractive? According to research – particularly with men, they find that averageness and symmetry in a face are components for finding a woman attractive.

Apparently, for women it is till more about control and ability to provide for the family. Research suggests that female humans prefer the scent of male pheromones from a man whose immune sytem is significantly different to theirs. The liklihood of healthy babies being made is higher.

 

Molton Brown

 

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